About CheerFlow
Our Story
CheerFlow was created with one goal in mind: to make the cheerleading and dance industry simpler, more connected, and more efficient.
Behind every cheerleading and dance competition is a tremendous amount of work. From event registration and scoring to sales, schedules, communication, and program coordination, event producers and cheer programs manage countless moving pieces to create unforgettable experiences for athletes, coaches, and families. Too often, those responsibilities are spread across multiple platforms, systems, and spreadsheets.
We knew there had to be a better way. CheerFlow was built to bring it all together.
From registration to competition day, CheerFlow is here to help everything run smoother.
What CheerFlow does
One platform for the whole season
Register every team in minutes
Programs build their teams once, then register for any event: select all their teams, pick the organization and division, see the price, and submit.
Schedules that build themselves
Auto-build the running order across days and halls with warm-up times, then drag teams, breaks and awards to fine-tune — crossovers are spaced for you.
Computer scoresheets for every judge
Judges sign in with a username and the event code and score in performance order. Built-in USASF, United and OCS sheets — or import your own.
Results, breakdowns and announcer sheets
Placements calculate as scores come in, in the order divisions finish on the schedule. Release every locked division at once — to the public or to programs only — print announcer sheets last place to first, and send any scored team its scoresheets.
Invoices, payments and every discount
Each registration has a finance page — jump between every event a program attends — with fee rates, variable discounts, season passes, transfers and write-offs.
CRM accounts and a pipeline that fills itself
Every program that registered becomes an account — Lead, Prospect, Customer or Past customer — with retention, win-back and new-business opportunities for next season's events moving New → Verbal 50% → Verbal 75% → Won or Lost.
Founders
Carlos Foster
Chief Executive Officer
Foster Brands
Andrew Day
President
All Day Cheerleading